About New York Puzzle Co Pretty as a Peacock
Chicagoan J. Allen St. John would become known by many as the βGodfather of Modern Fantasy Art,β but the romantic cover he created for Vogueβs March 18, 1909, Dress Specialties & Textiles issue hewed closer to reality than might be expected (aside from the pet peacocks, perhaps). As readers flipped through the pages of the magazine, they were informed that βthe mediΓ¦val in dress is gaining ground in many trifling waysβfor, as the fashions progress, it is seen that the designers are getting their inspiration almost daily from middle Europe of the fourteenth and early fifteenth centuries, and even back into the tenth.β This time traveling, noted Vogue, βis of more than historical interest . . . it is of real value . . . to one who aims not only at being dressed smartly, but also with real distinction, with βstyleβ instead of βfashionβββthe holy grail of the bon ton.
Vogue Cover by Artist J. Allen St. John, originally published on March 1909







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